Kickstarter Video for Good Fortune Puzzle Co.
I had the pleasure of working with Ray and Jess to create a Kickstarter video for their puzzle company, Good Fortune Puzzle Co., with the goal of showcasing both their unique product and the heart of their story.
The video was designed to evoke three key emotions in the audience:
Understanding the problem – Helping viewers connect with the challenge the puzzles aim to solve.
Trusting Ray and Jess – Building credibility and trust in their ability to deliver a creative, high-quality solution.
Excitement about supporting the project – Inspiring potential backers to feel proud of being early supporters of Good Fortune.
During pre-production, I collaborated closely with Ray and Jess to develop a video structure that highlighted the puzzles in an engaging, authentic way—without feeling too commercial. We wanted to ensure the final product reflected the brand’s personality and mission.
In post-production, I carefully crafted a distinctive cloning effect to bring the concept to life in a visually captivating way, further immersing viewers in the puzzle experience and making the storytelling stand out.
Client
Good Fortune Puzzle Co
Role
Director, Director of Photography, Editor, Colorist, Sound Mix
Testimonial
Thomas was a key part in the success of our Kickstarter campaign for Good Fortune Puzzle Co. He helped craft the storyboards, script and shot list. Then on the day guided us on where the shots would look best and helped reshoot any that the light or sound wasn't optimal. He had all the equipment to ensure each shot came out great and was open to trying creative options to see which shot would be best.
I think the post-production was where we said WOW! Thomas put something together that was better than we could have imagined. It was a pleasure working with him. We highly recommend and hope to work with him again in the future.
- Ray Kanani, Good Fortune Puzzle Co.